Nike opens first regional Jordan boutique in The Dubai Mall

Fans of basketball legend Michael Jordan turned out in force on June 29 for the opening of Nike’s Jordan store in The Dubai Mall.

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Fans of basketball legend Michael Jordan turned out in force on June 29 for the opening of Nike’s Jordan store in The Dubai Mall.

The boutique, which houses Jordan-themed trainers and apparel for men, women and children, is the fourth of its kind worldwide after New York, Chicago and Hong Kong.

While the retired 53-year-old NBA sportsman didn’t make a personal appearance, photographs and memorabilia from his sparkling career are a permanent fixture in the store.

LED screens and digital touch pads allow consumers to learn more about the 6.6ft star and explore the range.

The store’s wooden floors resemble that of a basketball court. On the walls are six of Michael Jordan’s most iconic size-13 shoes, including the VI, XII and XIII models. Available for customers to buy this season are pairs of Nike’s new Jordan Ultra Fly – available in black and aquamarine, Dh699. More info

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