Emirates airline’s global ‘Kids Go Free’ campaign.


Source:  www.4hoteliers.com

Partnership with over 100 hotels, key tourist attractions and destination companies in Dubai offers families a never-before integrated experience from flights to ground activity.

Families are at the forefront of Emirates airline’s global “Kids Go Free” campaign this summer.

Building on the success of its “Kids Go Free” promotion last year, Emirates has now partnered with Dubai Tourism & Commerce Marketing (DTCM), over 80 hotels, The Dubai Mall, the Department of Residency, and local destination management companies, to offer families even more incentives and savings when they spend their summer in Dubai.

The “Kids Go Free” offer gives families an unrivalled integrated destination experience, whereby two children up to the age of 16 can basically enjoy free flights on Emirates, tourist visa, accommodation, meals, rides on the Dubai metro, airport transfers, and access to numerous attractions in Dubai when accompanied by two paying adults. Families also get an attractive discount booklet at The Dubai Mall, the world’s largest.

Richard Vaughan, Emirates’ Divisional Senior Vice President, Commercial Operations worldwide said: “Our ‘Kids Go Free’ offer was immensely successful last year, attracting over 20,000 passengers from 70 countries to Dubai. This year, we are delighted to be able to expand on the offering by partnering with DTCM and bringing more Dubai travel and hospitality partners onboard.

“We look forward to helping families enjoy their summer break, starting from their journey onboard Emirates. Our inflight service offers a wide range of special meals suited to our young travellers, and also interactive games, TV channels and movies on-demand – ensuring every member of the family is entertained.”

Saleh Mohammed Al Geziry, Director, Overseas Promotions & Inward Missions, Government of Dubai (DTCM), said: “We are proud to partner with Emirates on their ‘Kids Go Free’ initiative, which coincides with the long-running and extremely popular Dubai Summer Surprises.

“Dubai is the ultimate family-friendly holiday destination. Besides the numerous world-class attractions, Dubai is a very safe city, it is easy and affordable to get around by car, taxi or our newly-opened metro, and our international resident population makes it easy for any travelling family to feel right at home. There is something for everyone, and we want to encourage more families from around the globe to come to Dubai and experience it for themselves.”